The global toners market size is expected to reach USD 769.4 Million in 2030 and register a revenue CAGR of 4.9% over the forecast period, according to the latest report by Reports and Data. Growing cosmetics industry, importance of skincare, and rising number of online shopping platforms are expected to drive market revenue growth.
In addition, market revenue growth is expected to be fueled by social media culture, social media influencers, and increasing concerns about living a healthy lifestyle. Influencers influence audiences to maintain regular skincare routines by establishing various aesthetic beauty standards. Additionally, these influencers educate their followers about various goods, their applications, and provide tutorials for using these skincare products, including skin toners, which are increasing demand for these products in the global market.
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Top Companies Operating in the Global Toners Market Report:
Beiersdorf Global, L’Oréal Groupe, Procter Gamble, Shiseido Company Limited, Unilever, KOSÉ Corporation, Kao Corporation, Johnson Johnson Services, Inc., Dickinson Brands Inc., and Coty Inc.
Some Key Highlights From the Report
- On 09 June 2022, Aloisia Beauty, a Clean K-beauty skincare brand announced to launch its new ANTI-AGING BRIGHTENING collection, which includes five skincare products such as moisturizing toner, serum, emulsion, eye cream, and moisture cream. The key product, BALANCE Moisturizing Toner helps to balance soothing skin during absorption, brightening and firming ginseng, calming artemisia, and radiance-boosting licorice root.
- The freshener segment accounted for largest revenue share in 2021. This is a lighter form of toner used for smoothening, cleaning, and refreshing skin. It further controls excess oil on skin with chemical composition of water, alcohol, and glycerin. Benefits of using toners and ease of availability of ingredients are expected to drive revenue growth in this segment.
- The synthetic segment accounted for largest revenue share in 2021. Availability of harmful synthetic chemicals is encouraging manufacturers to use them in beauty products for accelerating their effectiveness. Approximately 35% of globally produced beauty products use synthetic components, such as parabens, harmful ingredients, and other undesirable synthetics, which is expected to drive revenue growth in this segment. The beauty industry has many categories including skin toners that source sales from synthetic components.
- The online segment is expected to register a steady revenue growth rate during the forecast period. Industry players in the personal care sector are planning to expand digital channels for capturing and converting existing customers owing to growing online engagement and online spending of consumers. Increasing population of working women, busy lifestyles, rising disposable income, accelerated urbanization, and growing concerns for adopting sustainable practices among young generations are expected to drive revenue growth in this segment.
- The Asia Pacific market accounted for largest revenue share in 2021. Increased pace of product clearance, government funding, and healthy competition among industry players is driving market revenue growth. American population is beauty conscious and uses toner very often. According to research, in 2020 approximately 4.35 million American population used toner, fresheners, and astringents over 14 times a week, which is increasing demand for toners.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)
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Further market segmentation
Product Type Outlook (Revenue, USD Billion; Volume, Kilo Tons; 2019 – 2030)
- Fresheners
- Astringent
- Skin Toners
- Acid Toners
Type Outlook (Revenue, USD Billion; Volume, Kilo Tons; 2019 – 2030)
- Organic
- Synthetic
Skin Type Outlook (Revenue, USD Billion; Volume, Kilo Tons; 2019 – 2030)
- Dry Skin
- Sensitive Skin
- Oily Skin
- Normal Skin
- Combination Skin
Distribution Channel Outlook (Revenue, USD Billion; Volume, Kilo Tons; 2019 – 2030)
- Online
- Offline
Key Takeaways of the Global Toners Market Report:
- A comprehensive overview of the global Toners industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Toners market.
- Elaborate study of the leading regional markets in the global Toners market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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