According to a recent report by Reports and Data, the strapless bra market is projected to reach a size of USD 3.28 Billion by 2030 and exhibit a revenue CAGR of 6.4% during the forecast period. The increasing influence of social media influencers in promoting a standard lifestyle that includes women's participation in social and cultural events has led to a rise in demand for stylish dresses and appropriate lingerie to maintain a cohesive attire. These are the key drivers of market revenue growth.
Factors such as the growing fashion industry, promotion of fashion and lifestyle bloggers, and increasing penetration of influencers are expected to contribute to the growth of the strapless bra market.
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Top Profiled Companies in the Global Strapless Bra Market Report:
Anita Dr. Helbig GmbH, Medela AG, Hollywood Fashion Secrets, Inc., Kohl’s, Inc., Nordstrom, Inc., Sneaky Vaunt, Royce Lingerie Ltd, Bodycare Creations Ltd., MAS, and PVH Corp.
Some Key Highlights From the Report
- On 7 September 2021, New York-based start-up, Perkies announced the launch of sticky bras for women wearing stylish backless, one-shouldered outfits or strapless outfits. Newly launched sticky bras ensure women stay comfortable, clean, and confident with replaceable adhesives that can be used as an alternative to regular bras for maintaining the cohesiveness of backless attire.
- Strapless backless silicone adhesive bra segment accounted for the largest revenue share in 2021. Growing preference among women consumers for such bras as it eliminates strap strain on the shoulder, back, and skin is a major factor to drive revenue growth of the market. Furthermore, this type of bra is essential for wearing backless dresses, and other stylish clothes. The provision of better support and comfort for breasts enabling them to keep their natural shape accordingly is increasing the demand for strapless backless silicone adhesive bras.
- Cotton segment accounted for the largest revenue share in 2021. Cotton material is highly preferred among all women consumers owing to its organic, robust, soft, machine-washable, and absorbent qualities. Other than that, cotton offers sufficient comfort and support for women with sensitive skin. Cotton-based bras are comfortable when sleeping for women with heavy breasts, and allergy sufferers. The market for comfortable cotton-based non-padded, non-wired bras is growing because they are an excellent option for holding the breasts in place and preventing them from drooping while simultaneously providing comfortable wear for regular use. Thereby rising demand for such cotton bras by women consumers for daily wear.
- Offline retail segment is expected to register a steady revenue growth rate during the forecast period. Customers are drawn to offline stores for purchasing strapless bras made of various materials owing to the availability of a wide selection of products from various local and global brands in franchises, business outlets, and offline stores. Along with making an immediate purchase, women consumers buy bras immediately after doing numerous trials, making comparisons, and taking into account their customized requirements. Consumers get recommendations from staff members and compare the costs and utilities of various types of bras from various lingerie manufacturers, which is expected to support revenue growth of the segment.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)
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Further market segmentation
Type Outlook (Revenue, USD Billion; 2019 – 2030)
- Strapless Backless Silicone Adhesive Bra
- Strapless Backless Push-Up Adhesive Bra
Material Outlook (Revenue, USD Billion; 2019 – 2030)
- Cotton
- Spandex
- Rayon
- Others
Distribution Channel Outlook (Revenue, USD Billion; 2019 – 2030)
- Offline
- Online
Key Takeaways of the Global Strapless Bra Market Report:
- A comprehensive overview of the global Strapless Bra industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Strapless Bra market.
- Elaborate study of the leading regional markets in the global Strapless Bra market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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